This is a project mock-up of a tee shirt company called Beauty is Relative that sells shirts promoting and benefiting woman's empowerment. As a class project in school I created a typeface out of three existing typefaces. I worked long and hard on a typeface that at the end of the day I was only one who thought was beautiful. This sparked the idea to develop a brand with a mission around the typeface. While the shop is still in the works I developed these mock-ups to showcase the design and idea.